I am selling this fantastic older cheerleader sweater on ebay, and was unable to properly date it. I guessed that it was from the late 70s, based on the overall design- especially those collars.
I contacted the good folks at Dehen, the manufacturer of this garment, and they graciously and promptly confirmed that it was shown in their 1979-80 catalog. They are still going strong and still making all of their products in the US of A. Be sure to check out their site for some incredibly awesome varsity jackets that I will eventually custom order for Bulldog Vintage when we hit the big time! Thanks for the information, Dehen, and Bulldog Vintage salutes you!