it's so hot, our clothes are HALF OFF

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Pulp "This is Hardcore"

safety suit for aviators (1910)

From the pages Popular Mechanics, which was a lot more badass in 1910 when the emerging science of aviation was in full flower. I like how the safety suit is accented by a crisply creased pair of dress trousers and freshly shined shoes.

pigtails fad (1940s)

Judy Canova- read more about her on the always fascinating I'm Learning to Share

Pigtails on Shirley Slade, pilot trainee (1943)

Co-ed Lenore Tingle from Life Magazine archives.

Pigtails on a felt bonnet on a comely young lass.

Actress Joan Fontaine (1942) meooowrrr- how natural and cute is her smile? And the perfect amount of sun-kissed freckles!

Co-ed Ann Teal Smith (1941) Hubba hubba!

This last dame? Some skirt named Norma Jean Baker.

I stumbled upon the pigtails trend whilst wasting hours on the Life Magazine image archives on Google. It seems that country singer Judy Canova was the originator of the trend. Her "country" look clearly influence the look of Dorothy in the Wizard of Oz (1939)
It seems odd that such a cute and practical look inspired such a trend, but considering the complicated hair-dos of the late Thirties and Forties, pigtails must have seemed like a godsend. I've always had a thing for pigtails.

incredible letterhead for The Alfred Dolge celebrated felt slippers

I absolutely love this kind of letter head and logo. I love how the most banal necessities become "celebrated" and grandoise in translation. i can't get enough of this stuff.

I grabbed this one from the Emergeance of Advertising collection of Duke University, but here are some other items of interest:
Sheaff Ephemera
and
Artistic Printing
and
this post on A Time to Get

previous posts on my other blog, Save vs. Death:
Wille zur Macht meets Willy Loman
Oil Lamp +2 spot illustration